Our NYC TMS Services

What Is TMS?

Transcranial magnetic stimulation (TMS) is one of the most effective procedures available for depression. It uses magnetic pulses to activate specific areas of your brain where low activity causes depression. TMS is an effective, safe, nonconvulsive, and noninvasive brain stimulation that has been in use since 1985 and has been approved by the Food and Drug Administration (FDA) since 2008.

Major depression is largely the result of dysregulation in the brain, particularly in the outer layer of the cerebrum. Located at the front of the skull, the cerebrum is split into two distinct hemispheres–the right and left. Depression is associated with reduced activity in the patient’s left dorsolateral prefrontal cortex (DLPFC) and often increased activity in their right DLPFC.

The defining principle behind all TMS treatment is that non-convulsive, non-invasive magnetic stimulation can be used to treat depression by enhancing and normalizing brain functioning. High- and low-frequency transcranial magnetic stimulation reverses the effects of under and over excitability.

If you are suffering from major depressive disorder or depression that has so far been resistant to other treatments, read on for more about the TMS New York services.

Unilateral & Bilateral TMS

Unilateral TMS uses high-frequency stimulation (10 Hz) pulses to increase reduced excitability in the Left DLPFC.  We also offer Bilateral TMS, which uses low-frequency stimulation (1 HZ) pulses to lower overexcitability in the Right DLPFC in addition to high-frequency (10 Hz) pulses to increase reduced excitability in the Left DLPFC.

Bilateral TMS uses the same electromagnetic coil technology as unilateral TMS, but it expands its benefits by targeting both the patient’s left and right DLPFC. Bilateral TMS normalizes the under and over excitability in each hemisphere respectively.

Bilateral TMS’ ability to regularize both of the brain’s hemispheres is particularly helpful in patients with substantial anxiety as a component of their depression. Additionally, we often recommend bilateral TMS for patients who do not respond after about 15 unilateral TMS sessions.


Who Uses TMS?

At Mid City TMS, we offer transcranial magnetic stimulation (TMS) to patients who suffer from Major Depressive Disorder (MDD). Many of our patients have depression that has not responded to other treatments or they experience severe side effects from medication. TMS is also an alternative treatment for those who cannot receive electroconvulsive therapy (ECT) or are reluctant to try ECT.

Most of our patients receive coverage for TMS through their insurance provider. Visit our insurance page to see if your procedures are covered.

To receive TMS treatments, patients are required to have a current diagnosis of Major Depressive Disorder.

We use state-of-the-art equipment and technology for our TMS  procedures, so patients know they are getting the best care available. Additionally, at Mid City TMS, we know that everyone’s mental health care plan needs to be as unique as their circumstances. That is why we work directly with the patient to create an initial personalized care plan and continue to follow their needs every step of the way. 

Patients who aren’t eligible for TMS treatment are those who have implanted conductive ferromagnetic, and magnetic responsive metals into their cranium such as:

  • Cochlear implants
  • Implanted electrodes/stimulators
  • Aneurysm clips/coils
  • Stents
  • Bullet fragments

Mid City TMS screens all our patients prior to treatment, ensuring that TMS is only applied safely. There are certain conditions that do not prevent the effective use of TMS but require consideration in the patient’s treatment plan.


How Does Our NYC TMS Therapy Work?

Transcranial magnetic stimulation (TMS) involves brief outpatient procedures. Our NYC TMS sessions do not cause significant disruption to your life. Each session lasts between 20 and 40 minutes. Most patients will attend five sessions per week over five to six weeks. Because TMS is a noninvasive outpatient procedure, you should be able to travel on your own to and from appointments and return to work or your usual routine immediately after the session.

The procedure begins when we place a coil near your head. The coil is a magnetic field generator, and it uses magnetic pulses similar to those employed by magnetic resonance imaging (MRI) machines. These pulses create small electric currents in specific areas of your brain where low activity causes depression. Although you will not feel the electric currents, they activate neurons and enhance brain functioning.

You will remain awake during these short, non-convulsive, non-invasive procedures. They should not hurt, although some patients may have mild headaches or scalp discomfort. TMS does not cause memory loss, and your magnetic field exposure throughout the course of the treatment, which is less than you would receive from an MRI, is minimal.

Our patients report results such as improved mood, increased energy levels, improved diet and lifestyle choices, reduced anxiety, and much more. With Mid City TMS New York, patients are able to begin reclaiming their lives, as many report regaining interest in daily activities. Mid City TMS offers patients major conveniences such as extended hours and a convenient location in Midtown Manhattan.

Founder and Medical Director Dr. Bryan Bruno is one of the most well-respected and seasoned professionals in the field of psychopharmacology. A long-time resident of New York, Dr. Bruno is also an Assistant Clinical Professor of Psychiatry at the New York University School of Medicine and received the Distinguished Teacher Award from their Psychiatry Residency Training Program. He is an active, original member of the Clinical TMS Society and has completed the Columbia University Fellowship in TMS. He is a Board Certified Diplomate by the American Board of Psychiatry and Neurology. With over 30 years of experience, Dr. Bruno is a trusted resource for the latest services and information pertaining to TMS and other treatments for severe Depression. 



We encourage the involvement of families and loved ones in the evaluation and treatment of our patients. We also coordinate care with a patient’s psychiatrist, therapist, and/or primary care provider to enhance the benefits of TMS. In addition to communicating with clinicians to obtain information and records, we regularly update them on their patient’s progress. We also provide a written report to the referring clinician at the end of the TMS treatment course.

Having trouble making that first step to get treatment? Talk to your close friends or family about your depression. Being transparent about how depression affects your life educates people about mental health. When people who don’t struggle with depression see how the illness affects the lives of those about whom they care, it reduces the stigma around mental health.

The negative perceptions about mental health imply that those who struggle with it are lazy, irritable, rude, unstable, and unreliable. Many do not understand how mental illness manifests in each person differently, and these beliefs can damage how these people are treated at work, at home, and in their communities. These negative stigmas keep many individuals struggling with mental health issues disenfranchised and isolated, incapable of reaching the help that could help them immensely. By eliminating stigma, people suffering from depression will gain greater access to resources such as TMS. New York citizens and people across the country will benefit greatly from the reduction and elimination of this stigma as well as the increased spread of resources such as TMS for handling mental healthcare.

Mid City TMS is one of the best locations in the state of New York for TMS services. Our staff of trained and empathetic professionals are standing by to help our patients overcome depression. We prioritize your comfort and progress, and we will work with you to ensure you get the care and results you need. We stay at the forefront of all relevant clinical studies and trials to keep our NYC  TMS services as effective and efficient as possible. Mid City TMS is dedicated to helping those who entrust us with their mental healthcare reach their ideal ends and begin living healthier, more fulfilled lives.

Check out testimonials directly from previously satisfied patients and call Mid City TMS today to get started down the path of life that extends just beyond the fog of depression. 


Hear from Our Patients

All testimonials are anonymous to protect the privacy of our patients.
Image module

It has helped my mood a lot. I am able to plan things a little more than before and complete them. I was not planning for a while and, in many cases, if I did I just did not go or complete them (projects in my apartment etc.). Things I used to enjoy and stopped doing, I’m slowly getting back to it.

Image module

I am more adept at not listenting to my inner critic. Also my mood seems to be better in general.

Image module

I definitely have more motivation and drive to get things done in my day-to-day life. I have so much I need to get done all of the time and I feel like I can handle it. I also don’t feel the need to cry for no reason now. My general mood has definitely picked up.

Image module

Tremendous thank you to Dr. Bruno, Nick, and Cathy for providing such a welcoming and comforting atmosphere. It can be a scary undertaking, but you all helped ease my anxiety throughout the entire process. I greatly appreciate your constant patience and understanding when my depression symptoms made it hard or impossible for me to get here. Thank you for talking to me and, more importantly, for listening.

Contact Us

We are ready to help you feel better.
Get in touch with us and find out if TMS NYC services are the best option for you.

Call us today. We can answer all of your questions.


280 Madison Ave, Suite 1102,
New York, NY 10016

[email protected]

Open Monday to Friday from 8:00 AM to 8:00 PM

Make an Appointment

  • This field is for validation purposes and should be left unchanged.